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A Glimpse at the Information Matrix

Posted By: chicago on 8/6/2010

So what about this “Matrix” I mentioned in my last blog post?  It started with four spreadsheets that listed every single major fault in the golf swing by segment.  Actually it was eight spreadsheets – there was a list of faults for One Plane and a list of faults for Two Plane.  Seemed simple enough.  But that was just the start.  There were two more spreadsheets listing all of the drills to fix each fault.  Then there were two more spreadsheets detailing all of the ball flight misses for each fault.  And finally, there were two more spreadsheets with all of the contributing faults for each fault.  Sound confusing?  Yep, I thought so too.  Did I mention that there was a video for each fault and each drill?  So if you’re keeping track, at this point I have fourteen giant spreadsheets, a ton of information, and several hundred videos. 

Why would we do all this?

Oh, I forgot to mention the purpose behind all of this.  Several years ago when we sat down and discussed where to go with the Plane Truth, we talked about a lot of potential avenues.  We realized that while there was a tremendous opportunity to help the student player, there was an even more powerful opportunity to help the instructor.  If we could somehow craft a program to help make the instructor or coach a better teacher, we could indirectly help all of that instructor’s students. 

We began developing the concept of the Instructor Certification program.   At that point, we talked about the very successful teaching seminars that Jim had been conducting.   Could these become the foundation for the Certification process?  The answer was no.  Jim’s concern was that many of the attendees at his current seminars were even more confused after the two days than when they started.  It was seemingly too much information to digest.  He simply didn’t want to create a program with the Plane Truth brand behind it if we couldn’t find a way to educate the instructor efficiently and effectively.  The question was simple.  How do you get the instructor to assimilate such a massive amount of information in such a short period of time?

The Information Matrix became the cornerstone of our solution.  After developing a quick prototype from the spreadsheets, we constructed the first version of it for our very first Instructor Certification seminar in Scottsdale in early 2009.  The results were astounding.  After just the first day, we were amazed at how much people understood the information now.  After the second day, almost every instructor passed the 120 question exam on the first try.  Jim’s remark to us at the end of the seminar was telling…it was the first time he felt that the people who were listening to him were actually grasping the concepts.  What was even better was that we had created an online resource that the Certified Instructor could use 24/7 – basically anywhere there is a computer and an internet connection.

So what does it look like?

The easiest way to describe it is to just give you a quick guided tour of some of its features.  So just click on the video player below and have a look…

 

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So there you have it.  The version you just saw is officially version 2.0.  We’re already working on enhancements to continue to make it even better and create an even more powerful tool for our instructors.

 

Is this only for Instructors?

The short answer is yes.  The Plane Truth Information Matrix is only for our Certified Instructors.  Why?  Well, there are a lot of reasons but it boils down to two things.  First, we believe the tool provides them a competitive advantage.  Access to this information makes them better as an instructor.  In turn, it helps them grow their business.  Pretty simple.

The second (and equally important) reason is because in the hands of the student, it could be too much information.  Also, it is difficult for the student to understand the right time to apply the right information.  Remember in the previous blog post where I talked about taking medicine prescribed for someone else?  Well, you can consider the Information Matrix to be the entire pharmacy.  In the hands of a trained instructor, it can be extremely powerful.  If applied incorrectly, however…I think you know how that story ends.  The risk of someone trying to go through every single fault, try every drill, and attempt to incorporate every element of a One Plane or Two Plane swing is frightening.  It would miss the entire point of why we created the Information Matrix in the first place.

So what about the student?

You didn’t think we would leave the student hanging, did you?  To say the student won’t have access isn’t entirely true.  The good news to all of this is that we have created a fantastic new online resource called the Plane Truth Player Profile.  It is based on the Information Matrix and enables the instructor to “prescribe”, if you will, the proper information from the “pharmacy”.  Additionally, there are a bunch of other tools in there to help the student manage his or her progress.  The bad news?  You have to wait until the next blog post to see it….

In my next post, I’ll give you a look at the Plane Truth Player Profile….

8 Comments

    • Aug 06 2010, 10:46 AM Donald F. Johnson
    • Thank you for giving us a quick tour of the “Information Matrix”. This looks like a fantastic tool for the certified Plane Truth instructors. I look forward to learning more about the “Plane Truth Player Profile”. Keep up all the great work!

    • Aug 06 2010, 1:12 PM Mike Crisanti
    • Thanks Don. The Profile has been fun for us to build. It has enabled us to create something that will help students through the maze of advice. The forums have taught me tons on how people go through the learning process and we've designed something to make their learning more efficient. The best part is we'll continue to make it better and better. We learn from the forums just as our visitors do.

    • Aug 07 2010, 5:48 AM Bud Zielinski
    • Very informative and a great tool. Will all certified instructors have this "matrix" automatically or do they have to buy it ?

    • Aug 08 2010, 9:19 PM SM
    • Wow this is really impressive! Thanks for sharing, Mike. PS. At the school I attended a few months ago, there was some talk about internet lessons on the intructor portal of the plane truth. Is that the player profile or something else?

    • Aug 09 2010, 9:00 AM Mike Crisanti
    • Yes, internet lessons are actually going to be part of this. You'll be able to get an internet lesson a la carte from a Certified Instructor (Level 2 or 3). Your other option will be to get the lesson as part of the Player Profile. In fact, you won't be able to get access to the Player Profile without either an in-person or online lesson. It is designed to have an expert set up YOUR personal swing profile - faults, fixes, drills, etc... The full Matrix contains over 300 videos and counting. It is simply massive, but extremely well organized. The true goal of the Profile will be to filter out only the information relevant to you and take out all the noise. We see way too many people working on things that aren't necessary. Just about every single student who I've hosted at our schools or seminars says the same thing - they are always less efficient when they try and "do it on their own". The Profile is designed to fix this issue in a cost-effective way. The result will be much, much faster improvement. You'll see it in the next blog post.

    • Aug 11 2010, 12:11 PM Stephane Gauthier
    • Although I would have loved to have full access as a student I'm happy to see if it will be available online as there doesn't seem to be any certified teachers in my area (Ottawa, Ontario, Canada) so I'm pretty stuck with the books/DVDs for now. Thanks

    • Sep 19 2010, 10:45 PM SM
    • When is the next post coming? I noticed in the website the "player profile" is now available in the online store

    • Sep 28 2010, 10:14 PM Carol Mann
    • Great stuff Mike. Thanks for all the insider stuff of how and why The Matrix was born and its potential as a primary teaching/learning utility. IMHO this can, should and will revolutionize teaching/learning. No one else will be close. Bravo to all!!!

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